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Why Marketers Still Aren’t Sold on Social Shopping

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Why Marketers Still Aren’t Sold on Social Shopping

The pandemic was fuel to the digital advertising economy, as homebound shoppers spent hours online, some for the first time. But one online behavior, already common in Asian markets, had not yet taken off in the U.S.–customers buying products on social platforms, an intersection of the white-hot commerce and creative economy sectors. Capitalizing on pandemic-induced…