Can the ‘Succession’ Theme Revive the Custom Ringtone?

The Wall Street Journal Technology 1 month ago

A RINGTONE IS MEANT to shock you out of whatever daze you’re in, alert you to the possibility of good or bad conversations (caller ID helps here, too) and force a quick decision by being sufficiently annoying. The unanswered echo of Apple’s standard “Marimba” ringtone can drive an entire office to madness.

But I pick up my phone a lot more slowly now to enjoy a few extra notes of the tinkling piano from the Emmy-award winning theme to HBO’s popular “Succession,” a series about the uniquely unlikable Roy family and their media...


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