If you're an Apple fan itching to upgrade, today is a big day.
The new iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max are finally available for pre-order, and they start shipping on September 20. The base iPhone 11 price is $699, the base iPhone 11 Pro price is $999, and the base iPhone 11 Pro Max is $1,099.
For most big devices, there's one seller that I can recommend as the "best" place to order from. In this case, however, many retailers are offering fairly similar deals, and the best one for you will depend on your situation. Apple is currently the only store selling the phone unlocked, for example — but if you don't need an unlocked device, Best Buy tends to offer slightly more trade-in credit. Meanwhile, if you're not trading in, you may prefer to just take the gift cards that Walmart and Sam's Club are offering. And if you need multiple phones, AT&T's BOGO deal is the way to go.
Here are all the ways to buy the iPhone 11, and all the deals that each seller is offering.
Pre-order directly from Apple
Apple sells the phones unlocked, or through AT&T, Sprint, T-Mobile, and Verizon. You can also pre-order from Apple through the Apple Store iOS app — so you don't even need to get out of bed.
Apple is offering up to $600 of credit if you trade in an old phone. Note that only post-SE iPhones are eligible, and the credit you'll get will vary depending on the model you have. You can only get up to $45 for an iPhone SE, for example, but could get $600 for an iPhone XS Max.
Apple is also offering a free year-long subscription to Apple TV+ with the purchase of any Apple device. You can take advantage of this regardless of where you purchase your phone.
Pre-order the iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max from Apple
Pre-order from a carrier
Pre-order from a retailer
What's new with the iPhone 11?
The iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max aren't revolutionary devices, but they've got some significant upgrades, particularly when it comes to the cameras. The iPhone 11 has two 12-megapixel cameras: a wide-angle shooter and an ultra-wide-angle shooter. The Pro models have a third 12-megapixel telephoto camera. With all of the new phones you'll be able to take wider and better photos than you could with older models.
All three phones support a new "night mode" for low-light shots, 4K video, and slow-motion selfie videos ("slofies") via their front cameras.
The phones are all powered by Apple's newest processor, the A13 Bionic. Apple claims that this is the fastest chip ever to power a smartphone; if that's true, you'll see crazy-fast performance in tasks from gaming to shooting video. We'll have to test the new phones for ourselves before delivering a verdict.
Apple also says the iPhone 11, Pro, and Pro Max will deliver longer battery life than their predecessors. That's significant, if true: The iPhone XR, XS, and XS Max tended to last around 11 hours in battery tests.
Design-wise, the iPhone 11 lineup has a few new color options. The 11 comes in six colors, as the XR did, but the roster includes brand-new light green and purple shades. The Pro lineup has four colors (the XS and XS Max came in three), including a new "midnight green."
iPhone 11 vs. iPhone 11 Pro vs. iPhone 11 Pro Max: Which should you buy?
You may want to think of the iPhone 11 as an incremental upgrade of the iPhone XR, where the iPhone 11 Pro and iPhone 11 Pro Max can be compared to the iPhone XS and iPhone XS Max respectively.
The most visible difference between the phones is the triple-camera system: with the 11 Pro and 11 Pro Max, you can swap between a 12-megapixel wide-angle camera, a 12-megapixel telephoto camera, and a 12-megapixel ultra-wide camera — so if you want high-end photography, these are the phones for you. That said, both camera setups are good, and look to be improvements over the cameras of their predecessors.
The other visible difference is size: The iPhone 11 has a 6.1-inch display, while the 11 Pro is smaller at 5.8 inches and the Pro Max is bigger at 6.5 inches. (These are the exact same dimensions as their respective predecessors). If the XS Max was too big for you, don't get the Pro Max; if the XS was too small, don't get the 11 Pro.
Both Pro models feature Apple's "Super Retina" OLED display with 2436 x 1125 resolution, while the iPhone 11 has an LCD display with 1792 x 828 resolution. That means all the models have the same resolution as their respective predecessors. In theory, this means you'll see better contrast and more accurate colors on the Pro models. In reality, the XR's screen is already one of the brightest and more colorful smart displays out there; you're unlikely to notice a huge difference difference unless you're holding the phones side by side.
There are a few other differences that you may or may not care about. The iPhone 11 has a few more color options, the Pro models are a bit more water-resistant (according to Apple), and the iPhone 11's largest storage option offers 256GB while the Pro goes up to 512GB. Eh.
For a more detailed phone recommendation, stay tuned for our full reviews of each device.
Pre-order an iPhone 11 from Apple, Verizon, AT&T, Xfinity Mobile, Sprint, T-Mobile, US Cellular, Walmart, Best Buy, Amazon, and Sam's Club.
Pre-order an iPhone 11 Pro from Apple, Verizon, AT&T, Xfinity Mobile, Sprint, T-Mobile, US Cellular, Walmart, Best Buy, Amazon, and Sam's Club.
Pre-order an iPhone 11 Pro Max from Apple, Verizon, AT&T, Xfinity Mobile, Sprint, T-Mobile, US Cellular, Walmart, Best Buy, Amazon, and Sam's Club.
Update 09/16/2019: Carriers Visible and Credo Mobile have both announced that they are carrying the iPhone 11, but are not offering pre-orders.