People Are Roasting The Shit Out Of This Startup That's Trying To Replace Bodegas And Corner Stores

BuzzFeed News Technology 9 months ago

On Wednesday, Fast Company released a profile of a new startup called Bodega that aims to "make bodegas (the IRL kind) and mom-and-pop corner stores obsolete."

Twitter: @FastCompany

The startup was founded by two ex-Google employees, Ashwath Rajan and Paul McDonald.

Bodega / Via

In case you were wondering, this is what a Bodega unit would look like. It's basically a vending machine you can buy shampoo out of.

Bodega / Via

In Fast Company article, McDonald explains the project is all about giving people a more personalized shopping experience.

The duo's vision is a bunch of these little customized boxes full of stuff in front of apartments and vending machines:

“Each community tends to have relatively homogenous tastes, given that they live or work in the same place,” McDonald explains. “By studying their buying behavior, we’re hoping to eventually figure out how the needs of people in one apartment building differ from those in another. We could customize the items in one dorm versus the next.”

Of course, the startup is named "Bodega," named for the corner stores typically run by members of New York City's Hispanic and immigrant communities. McDonald was asked by Fast Company if they felt like using that as their name was insensitive:

I asked McDonald point-blank about whether he’s worried that the name Bodega might come off as culturally insensitive. Not really. “I’m not particularly concerned about it,” he says. “We did surveys in the Latin American community to understand if they felt the name was a misappropriation of that term or had negative connotations, and 97% said ‘no’. It’s a simple name and I think it works.”

McDonald may not find anything culturally insensitive about naming a startup after the very institution it intends to replace, but a lot of other people do.

Twitter: @CromerZome

Twitter: @nycsouthpaw

People on Twitter were not exactly thrilled about the idea.

Twitter: @miskeencore

Twitter: @daveexmachina

"To compete with bodegas and also use the ‘bodega’ name is unbelievably disrespectful," Frank Garcia, the chairman of the New York State Coalition of Hispanic Chamber of Commerce, who represents thousands of bodega owners, told Fast Company in their profile.

Twitter: @ShaunKing

Twitter: @BobbyBigWheel

Or as someone on Twitter put it...

Twitter: @TristanACooper

Twitter: @rembert

Also, let's be real, we're talking about a vending machine here, people.

Twitter: @MattSBN

Twitter: @bomani_jones

BuzzFeed News has reached out to the Bodega team for comment.

Source link
Read also:
Forbes 9 months ago
an annual public survey of more than 5,500 people sheds light on why many prefer to work outside the office. (image credit: Shutterstock) It...
NDTV News 9 months ago
Rajnath Singh spoke about the controversial Article 35A on his four day Jammu And Kashmir visit (File)Srinagar: The Central government will not do...
BuzzFeed News Lifestyle 9 months ago
HI, IT'S ME AGAIN. This morning I decided to write a post about some YouTuber named James Charles who started Universe War I when he tweeted that he...
NY Daily News Incident 9 months ago
A yellow cab plowed into eight cars after running a red light in Midtown on Monday, leaving six people with injuries, cops said. The taxi crashed...
BGR Technology 9 months ago
After this weekend’s monster collection of iPhone leaks, we’re pretty sure about what Apple’s announcing tomorrow. But still, the iPhone X is yet to...
The Sun 9 months ago
FAT people are at greater risk of heart disease – even if tests say they are healthy. Scientists found tubby men and women with normal blood...
VentureBeat Technology 9 months ago
On the VR startup train? Our latest VB Live event features VR entrepreneurs with hands-on experience, who know a thing or two about jumping startup...
RT Technology 9 months ago
More than 30,000 people are watching a fake livestream of ‘the face’ of Hurricane Irma on Facebook. The footage is, in fact, a looped GIF of a video...
The Atlantic Technology 9 months ago
Look, it’s true: People gather in Apple Stores. Kids play games. Design nerds fondle iPad Pros. Befuddled people seek refuge at the Genius Bar.The...
NPR News Incident 9 months ago
We don't usually think of adorable puppies as disease vectors, but they might actually be making people sick. The Centers for Disease Control and...
One click to connect
Select a social network to associate your account