Instagram's testing a new short-form video feature called Reels that seems an awful lot like rival social app TikTok. Reels will let peopleand share them on their or more directly with friends. The Facebook-owned photo app will also feature some Reels in the Explore tab during its test.
The feature is available in both its iOS and Android apps starting Tuesday, but only in Brazil for now. Instagram said it'll collect feedback as it tests the new feature.
"We're excited to test Reels, a new Stories format that gives our community a way to create entertaining, short-form videos with music," said Robby Stein, Instagram's director of product, in a statement. "Instagram Stories has always been a home for expression and we believe this new format has huge potential to enable more creativity for people."