Pantone announces color of the year with a not-so-subtle message

New York Post Politics 1 week ago

Pantone is feeling a certain shade of blue — classic blue.

The cult-favorite color company announced their highly anticipated “Color of the Year” Wednesday night. And along with it, perhaps, some shade.

Classic Blue has been chosen to represent the first year of the twenties — so get ready to see it in everything, from fashion and beauty to home design. In a press release, Pantone described the denim-like tone as “solid and dependable,” and “non-aggressive and easily relatable.”

Their selection struck a certain tone — a hint-hint in a highly-contentious election year, blue being the color of the Democratic party.

Though the company didn’t outright reference the political climate, Pantone wrote in a statement, “We are living in a time that requires trust and faith. It is this kind of constancy and confidence that is expressed by PANTONE 19-4052 Classic Blue.”

More overtly, Pantone hoped the color would encourage people to stay calm.

“A boundless blue evocative of the vast and infinite evening sky, PANTONE 19-4052 Classic Blue encourages us to look beyond the obvious to expand our thinking; challenging us to think more deeply, increase our perspective and open the flow of communication,” said Leatrice Eiseman, Executive Director of the Pantone Color Institute in a statement.

It’s not uncommon for Pantone to take a stance with their selections — take last year’s color, a vibrant orange-pink called Living Coral — a reference to the protection of the ocean’s depleting coral reefs.

And the company continued their sustainability messaging with this year’s too.

They note in their announcement that the color can be made naturally from plants and dyes, instead of chemicals.

Blue is a popular choice for Pantone’s color of the year since the tradition began in 2000. That year’s color was Cerulean, 2003’s was Aqua Sky, 2005’s was Blue Turquoise, 2008’s was Blue Iris, 2010’s was Turquoise and one of 2016’s was Serenity.


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The New York Times › 1 week ago
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