The T-Shirt Primary

The Wall Street Journal Opinions 1 week ago

Modern politicians need to be skilled in the use of three tools: social media, cable television and T-shirts. While social media generates buzz and cable TV drives the conversation, T-shirts are becoming a favorite way to deliver a message on the campaign trail.

Just hours after the House Intelligence Committee completed its public impeachment hearings, President Trump’s re-election team went to market with its “Bull-Schiff” shirt, featuring an unflattering drawing of Chairman Adam Schiff. The email pitch stated, “Our bull-schiff-o-meter...


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The Sun › Lifestyle › 1 month ago
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