How The CEO Of A Leading Wellness Brand Practices Self-Care

Forbes 3 weeks ago

Colleen Wachob, with her husband Jason Wachob, is the co-CEO of mindbodygreen, a leading independent brand dedicated to wellness. MBG reaches 10 million people globally every month through written content, podcasts, events, and video classes. The company’s 360-degree approach to wellness incorporates mental, physical, spiritual, emotional, and environmental well-being.

Today, mindbodygreen is launching a new line of branded consumer products: supplements+. These capsules and powders will be unveiled one-by-one on the company website throughout the coming months. Created in partnership with Thorne, a brand trusted by functional medicine practitioners, the supplements claim to target the top complaints of modern wellness-seekers, including healthy aging, hormonal balance, blood sugar balance, inflammation, gut health, restorative sleep, and mood support. 

Headshot of Colleen Wachob
Colleen Wachob is the co-CEO of mindbodygreen.

Wachob spent the first decade of her career working at massive consumer products companies – the Gap, Walmart, and Amazon – mostly in the apparel sector. While she enjoyed some of the work, she became less passionate about fashion as she climbed the corporate ladder. Meanwhile, she felt a growing curiosity about wellness. Her husband, Jason Wachob, had founded mindbodygreen, and Colleen worked many nights and weekends helping him expand the business. She also began attending events, reading books, and meeting people in the wellness world.

Then, in 2012, Wachob had a life-threatening pulmonary embolism. This crisis served as the catalyst to make major changes in her life. She took the plunge to join Jason as co-CEO of mindbodygreen, which was starting to bring in revenue four years after its launch. “I made a series of choices to spend my time and energy in places that reflected my evolving personal values and interests,” Colleen Wachob states.

Family photo of Colleen, Jason and their two little girls
Jason and Colleen Wachob run mindbodygreen together while also raising two young children.

Part of Wachob’s life purpose is to help people lead healthier and happier lives, which she gets to do every day at mindbodygreen. However, she feels that people feel a lot of pressure to find one singular purpose in their lives, and this can cause tremendous stress and anxiety. So, she prefers to see her path to a career aligned with her life purpose as an ongoing journey. “I have brought life lessons from the corporate world into my work at mindbodygreen, so I am grateful for my time spent in those jobs,” she says.

Entrepreneurship is challenging, and Wachob feels that her personal passion for the mindbodygreen mission is what gives her the grit to withstand the ups and downs of the ride. It also helps her find the energy to work harder than she ever has in her life.

Another part of Wachob’s life purpose is to be a mother who raises strong, capable women.  On a personal level, she and her husband work together as co-CEO’s and also have two very young daughters (ages four months and 2.5 years). “We are always on and it’s difficult for us to find time to unwind and unplug,” Colleen Wachob says. “I’ve been focused recently on being intentional with my use of technology and social media, especially as it relates to work, so that I can be more present for myself and my family. Even as wellness entrepreneurs, it’s easy to forget about your own personal wellbeing. At the end of the day, though, we are incredibly grateful that we’re on this mission-driven journey together.”

One hand caressing another.
As a wellness expert, Wachob takes self-care seriously.

Here are Wachob’s top five tips for practicing self-care:

1.    Prioritize Sleep. I can’t say enough about the importance of sleep for mental fitness and being present for family and colleagues. We have a toddler and a 4-month-old, so sleep has been very tricky over the past few months. For us, prioritizing sleep means following the fundamentals of sleep etiquette: investing in black out curtains, an organic mattress, and comfortable sheets and practicing the electronic sun-down (no electronics in our bedroom). 

2.    Practice Digital Minimalism. I am super thoughtful about how I use technology at home. There’s so much good in technology. Dor example, my daughters can maintain a relationship with their grandparents who live on a different coast. But if we don’t use technology thoughtfully, it can lead to mental anxiety and hours of unproductivity. I don’t ever bring a phone into my bedroom and have de-installed apps like Facebook that I find are time sucks, so that my phone only has the fundamentals on it that I find value in. 

3.    Schedule Self-Care. I put my weekly acupuncture appointment on my work calendar as it’s the only way it will happen. Self-care appointments are an investment in your physical and mental well-being. 

4.    Slow it Down. Movement is a pillar of well-being and it’s important to find the right practice for you. My tendency is to burn the candle at both ends. So to counter that, right now I am focusing on restorative movement like pilates and stretching. And per #3, my weekly pilates class in on my work calendar too, so that I ensure it happens. 

5.    Get a Natural Boost. Between being a mom, wife, and Co-CEO, I can feel run down. I have been taking mindbodygreen’s energy supplement each day with my morning coffee and it’s given me a nice boost to start the day and stamina to make it through my long days. The decrease in fine lines around my eyes is another welcome benefit!

Wachob urges people looking to align their career with their life purpose to ease up on the pressure to find something right away. “There’s no direct correlation between the time spent looking for a purpose and finding fulfillment. Listen to what inspires your heart. Most people are way more intuitive than they give themselves credit for. If you’re already in a job that you know isn’t right, look for the lessons—you may learn a lot about what doesn’t speak to your soul. Then take that knowledge to find what truly makes your heart sing.”


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