Trump campaign launches rapid reaction to impeachment push
WASHINGTON — Within hours of the news that House Speaker Nancy Pelosi was formally launching an impeachment inquiry Tuesday, President Donald Trump’s campaign countered with a multifaceted rapid response strategy.
Some of it was as simple as blasting fundraising emails, referencing the new “Official Impeachment Defense Task Force.” Other tactics included a slickly-produced video of Democrats defending their “sole focus” of “fighting Trump” that was long in the making.
“We’ve had that ready for weeks in case the Democrats were that dumb. And they were,” Trump campaign communications director Tim Murtaugh told NBC News.
About thirty minutes after Pelosi made her announcement, the campaign sent a text from the president that read: “Nancy just called for Impeachment. WITCH HUNT! I need you on my Impeachment Defense Team ALL GIFTS 2X-MATCHED for 1 HOUR. Donate NOW.”
Apart from that, the re-elect effort released multiple reaction statements, fired off dozens of coordinated tweets from senior aides’ accounts and retweeted top surrogates, all decrying the move by House Democrats.
The campaign is used to this type of give and take. Some of its best fundraising periods were direct responses to the release of the redacted Mueller report and corresponding testimony on Capitol Hill
Officials said this kind of messaging will sharpen in the coming months and these kinds of counterpunches are simply a preview of the Trump campaign approach as 2020 gets into full swing.