Burger King photographs customers while they sleep, uses images in new ad campaign

Fox News 1 month ago
Fox News Flash top headlines for Sept. 24 are here. Check out what's clicking on Foxnews.com

Burger King might be watching you sleep.

The fast-food chain recently revealed a new ad campaign in Mexico that uses photos of customers sleeping inside their restaurants, allegedly after the customers had devoured large items from the menu's "King's Collection."

The campaign was inspired by the manager of a Burger King in Mexico City, who noticed that some customers would briefly doze off in her restaurant after finishing their meals, Ad Age reports. This trend, she says, was more common among customers who ordered sandwiches from the “King’s Collection.”

When the manager mentioned the trend to Gustavo Lauria, a co-founder of ad agency We Believers, the sleepy ad campaign was born. The agency then hired a photographer to watch over Burger King restaurants in Mexico City to catch the burger-nappers in the act.

“As soon as they woke up, the photographer approached them to tell them about the project,” Lauria told Ad Age, explaining that each subject was then asked to sign a release, much like any photographer would "when you capture people with a hidden camera for a case study."

Lauria continued to explain that, “We paid (the sleeping customers) for global rights, so now any market has the opportunity to use the pictures.”

Each photo in the finished campaign is also reportedly time- and location-stamped to prove their authenticity.

The new ads, which feature the sleeping customers along with the tag line “They’re that big,” may also reportedly appear in markets outside of Mexico too, as Eater.com reports that the campaign has been licensed for use in the U.S., Latin America and Europe.

Nap at Burger King at your own risk.


Source link
Read also:
New York Daily News › 1 day ago
A vegan filed a lawsuit against Burger King claiming that the chain’s prep for its Impossible Whopper, which uses a plant-based Impossible Burger patty but its cooked on the same grill as meat, contaminates the vegan burger.
Business Insider › Finance › 1 month ago
As the gap widens between wealthy and working-class Americans, people come to fast-food chains like Burger King to provide quality and value. To find out how much quality and value the Burger King menu can provide, I compared the most expensive burger...
The Sun › Finance › 1 week ago
BURGER King is launching three new plant-based burgers in the US after enjoying huge success with the Impossible Whopper earlier this year. Diners have not been able to get enough of the meat-free treat, and the burger proved to be one of Burger King...
Business Insider › Finance › 2 months ago
Burger King stopped its decades-old tradition of giving out plastic toys with kid's meals, after a campaign from two young sisters concerned about the ocean. Fer Machado, Burger King's global chief marketing officer, announced the news on Wednesday...
Evening Standard › 1 day ago
A vegan customer is suing Burger King over claims its new plant-based burger is cooked on the same grill as regular beef patties.
Business Insider › Finance › 3 weeks ago
Value for money is one of the biggest reasons people eat fast food. So I set out to find out what your money gets you at McDonald's, Wendy's, and Burger King. I compared the cheapest burger with the most expensive burger at each chain and found that...
New York Post › 1 week ago
Burger King customers can’t get enough Impossible Burger. The fast-food chain announced Monday that they are expanding their plant-based offerings to include an Impossible Whopper Jr., as well as Impossible versions of their value meal and kids meal...
New York Post › Finance › 6 days ago
Subway Restaurants hired former Burger King CEO John Chidsey to be its new chief as it races to put the brakes on store closures. Chidsey, who ran Burger King from 2006 to 2010, is taking the helm at a time when sagging sales have forced Subway store...
Chicago Tribune › Finance › 1 week ago
Burger King is introducing a plant-based burger in Europe. But it's not the Impossible Whopper that's been a hit with U.S. customers.
Business Insider › Finance › 2 months ago
Burger King regularly wins awards for its marketing campaigns, which took 40 at Cannes this year including the Creative Brand of the Year. In a memo that Burger King CMO Fernando Machado sent to parent company Restaurant Brands International's internal...
Sign In

Sign in to follow sources and tags you love, and get personalized stories.

Continue with Google
OR