'Trump' name being scrubbed from famed ice skating rinks in New York City

Washington Examiner 1 month ago

The Trump-owned Wollman and Lasker ice-skating rinks in New York City's Central Park have undergone significant rebranding that included the removal of the president's name from nearly all locations.

The Trump Organization, which has owned the rinks since the 1980s, has been scrubbing the once-prominent presence of Trump's name from the walls of the rinks, park signs, and the skate rental counter. Donald Trump became the concessions operator for Wollman after he made a deal with NYC Mayor Ed Koch to fully fund a restoration for the rink in 1986.

Trump, using his own money, finished the project two months ahead of schedule and $750,000 under budget. The future president also donated the profits of the rink to public works and to several charities including United Cerebral Palsy and Partnership for the Homeless, and Gay Men’s Health Crisis. The highly publicized renovation project in the 1980s is credited by many as having launched Trump into celebrity status.

The removal of Trump's name from the rink and facility is a decision made entirely by the Trump Organization as they prepare to open for the season. A representative for the city parks department confirmed the organization's plan to rebrand. "The Trump organization notified us in late August that they planned to change the on-rink branding," said Crystal Howard. She did not elaborate on why the change was being made.

One ice rink employee speculated that the Trump branding was hurting business. "I do believe that’s the answer. It was hurting business,” said the employee. “A lot of the schools, you know, liberal private schools up here, come to parties up here. That was a big income earner up here Monday and Tuesday night."

Other visitors to the park dismissed the notion that the Trump branding would keep them away from the ice rink. "I’m not going to not go because it’s Donald Trump," one tourist said. "Even though I hate him and I don’t want him to be my president ... If I want to ice skate in this beautiful area, I’m going to do that."

"You know what this tells me?” said Mitchell Moss, a professor of urban policy and planning at local New York University. “He’s a businessman. He knows the name Wollman [Rink] is better without Trump."


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Business Insider › Politics › 1 month ago
Donald Trump's name has been scrubbed from branding at two of his oldest businesses in New York City. The Wollman and Lasker ice rinks in Central Park were bought by The Trump Organization in the 1980s, and have always been emblazoned with Trump...
Fox News › 1 month ago
President Trump’s last name has been scrubbed from two ice rinks -- including one prominently mentioned in his bestselling book "The Art of the Deal" -- in New York City's Central Park.
Chicago Tribune › Finance › 1 month ago
President Donald Trump's name has been removed or covered up at two ice rinks in New York's Central Park. The Trump Organization still operates the rinks and did not respond to a request for comment about the change.
The Week › 1 month ago
The Trump Organization is giving Central Park the cold shoulder. No, it's not giving up the two ice skating rinks it operates in Central Park. But it is largely removing the Trump name from both of them for an undisclosed reason, The Washington Post...
The New York Times › 1 month ago
With skating season starting, the Trump Organization quietly made the Trump name much less visible at two Central Park rinks.
Evening Standard › 1 month ago
Donald Trump's name has been removed from two ice rinks in New York City despite his organisation still running them.
The Boston Globe › 1 month ago
At Central Park’s two rinks, those returning to the ice may notice a lot less of something that was conspicuous in the past: President Trump’s name.
Sputnik International › 1 month ago
Donald Trump has built a massive empire under his name which includes hotels, buildings and golf resorts, with two NY ice rinks among the oldest properties in the US president’s business.
Raw Story › 1 month ago
Ice skaters on the two rinks in New York’s Central Park have long glided, or stumbled, past large red signs spelling “Trump.” Not this season, officials confirmed Wednesday. The Wollman Rink, the most famous of the two, has just opened for the...
The Sun › Traveling › 5 days ago
WITH Christmas approaching, glittering ice rinks are popping up in cities around the country and at many attractions. Lace up your skating boots to try out one of our top picks, and enjoy a mulled wine . . . WARWICK CASTLE: Skaters can practise their...
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