Nationwide CMO Terrance Williams Will Depart Next Month

Forbes 1 month ago
Nationwide Chief Marketing Officer Terrance Williams is leaving the company next month.
Nationwide Chief Marketing Officer Terrance Williams is leaving the company next month.

Nationwide Chief Marketing Officer Terrance Williams is leaving the company in November after more than four years in the role.

Williams–who joined the insurance giant as CMO in 2015 and has since then lead marketing and innovation efforts–will be replaced by two longtime Nationwide veterans, the company announced on Tuesday. Entering the CMO role will be Ramon Jones, who has been at the company for nearly two decades and most recently was the company’s financial services marketing lead. Heading up innovation will be Mike Mahaffey, who will become chief strategy officer. According to Nationwide, the dual replacements will help accelerate innovation at the company.

"Our emphasis on innovation remains critical to our continued success," Nationwide Chief Executive Officer Kirt Walker said in a statement.

During his tenure, Williams–who was on the 2018 Forbes list of the World’s Most Influential CMOs–has played a key role in the insurance giant’s digital transformation. In 2017, the company announced plans to invest $100 million into early stages startups focused on finance, insurance, and privacy. Just this summer, it debuted Spire, a new digital platform aimed at helping millennials quickly sign up for auto insurance, and last month it announced a partnership with Amazon to put Nationwide into cars via an Alexa virtual assistant skill. Williams has also helped focus and enhance more traditional marketing efforts, such as a 2016 rebrand for Nationwide’s iconic jingle during the Olympics.

Speaking with Forbes last month, Williams said Nationwide is trying to solve needs that go beyond the traditional areas of insurance. He said the company is “competing with the Apples of the world, the Amazons of the world."

“We’re not really competing against the traditional insurance industry,” he said. “We’re trying to solve unique needs in ways that in my view show we’re competing outside of our industry.”


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