Just in time for Halloween, Dumbo is going to “welcome” you with a new waterfront sign on what is now known as the Panorama project.
The former Watchtower-owned buildings had eponymous signage removed from the 30 Columbia Heights building in 2017, as The Post reported. That red Watchtower sign replaced an earlier ER Squibb & Sons sign, and thus was not subject to landmarking.
According to developers CIM and LIVWRK, the new word on the skyline is to remind travelers and businesses that Brooklyn welcomes businesses.
“We wanted our renovation to celebrate Panorama becoming an accessible and vital part of the new fabric of the Brooklyn waterfront,” said Jason Schreiber, principal, Investments, CIM Group, co-owner, co-developer of Panorama.