NETFLIX has vowed to crackdown on account sharing from “early 2023”.
It means anyone who shares their Netflix logins beyond their household will be charged an added monthly fee.
Netflix is about to launch a major crackdown on account sharing[/caption]
Netflix has been warning about the move for months, but is finally revealing more details about the big change.
It will still be possible to have Netflix on multiple screens in your home.
But anyone who gives their login to people in other households will have to pay an additional charge.
It’s unclear how much the fee will be, and there’s still no exact start date.
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It comes just days after Netflix revealed its cheap new ad-supported subscription plan.
Last week the streaming giant announced that the new Basic With Ads tier would cost just $6.99/£4.99 per month.
It’s set to go live on November 3, and will show adverts between 15 and 30 seconds long before and during series and films.
The new tier, Basic With Ads, is launching in 12 countries including Australia, Brazil, Canada, France, the UK and the US.
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“Basic with Adverts is everything people love about Netflix, at a lower price, with a few adverts in-between,” Netflix’s Greg Peters said.
The new plan, which Netflix first teased in April, offers most of the features of its Basic plan but with a few small differences.
Customers will be able to stream at HD resolution (720p) on up to one device at a time. Basic is also upgrading to 720p resolution.
An average of four to five minutes of video adverts will play per hour.
Netflix said it will avoid playing the same advert too many times.
A handful of films and TV series won’t be available on the new plan due to licensing restrictions.
Cleaning up your act
Netflix is also offering a route out for account “piggybackers” who share logins.
You can now move your profile off of the account you’ve been sharing.
Users can migrate their profile with all their recommendations and favourites to a different account.
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“No matter what’s going on, let your Netflix profile be a constant in a life full of changes so you can sit back, relax and continue watching right from where you left off,” said Timi Kosztin Product Manager in Netflix’s Product Innovation team.
The feature began rolling out this week.
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