These are the insta-approved, cool-girl Australian brands to know

Evening Standard Lifestyle 3 weeks ago

It may be a country we associate with sun, fun, and all that the two may entail, but Australia is also emerging as a bit of a fashion hotspot.

And after all, there’s no better feeling than discovering the latest “It” brand before all of your friends do.

So we’ve rounded up the must-know, Insta-approved Aussie brands which are guaranteed to buoy even the most fledgling wardrobes with their classic and timeless pieces.

If the goal is to be inundated with the question: “Where did you get that top from?”

Then these are the answer.

Lee Mathews 

Mathew's Spring/ Summer 2020 collection sees the brand celebrate 20 years in business (Lee Mathews)

After launching her eponymous brand twenty years ago, Northern-Ireland born, Canadia-raised - who ended up in Australia after falling in love with an Australian - Mathews has enjoyed a steady flow of fashion it-girl approval for her flowing silhouettes which she designs in a light and airy palette.

After a rapid expansion in the form of eight boutique openings across Australia in just one year, Mathews appointed a new designer, Natalia Grzybowski, in 2019 to assist her. Mathews' dresses are guaranteed to change the landscape of your frock game and we guarantee her designs will have you turning heads in no time at all.

Stand-out piece: Their 100% silk Stella Skirt is the slip skirt to end all slip skirts. Layer up with knee-high boots and a chunky knit for the perfect winter look. 

Prices from £99,

Poppy Lissiman

(Poppy Lissiman)

West Australian-born, Sydney-based Lissiman launched her namesake label in 2008 as a high end womenswear label but, after much careful consideration, re-launched just four years later as an accessories brand specialising in bags, sunglasses and bling. 

Lissiman has aimed to carve out a space in the market for fun accessories which pack a punch, while also being vegan and cruelty-free, and if it's good enough for her fan base which inclues Rihanna, Gigi and Bella, Hailey Bieber and Lady Gaga, then it's good enough for us too. 

Stand-out piece: The Crystal Beth shades are truly a force to be reckoned with. You'll be pulling an indoor-sunnies look à la Anna Wintour in no time at all. 

Prices from £39-£130,

SIR the label 

(SIR The Label )

SIR stands for Separates, Intimates and Ready-to-wear and that's precisely what the brand, which was founded in 2014 by two 24-year-old best friends, offers. 

They focus on creating pared-back feminine silhouettes and elevated basics, and they do so with a definite pizazz.

Stand-out piece: The Isa Blazer Dress is one hell of a white blazer dress and will work perfectly for party season with a statement lip and nude heel.

Prices from £90-£770,



Lucy and Michelle Perrett established MATIN, which is 'morning' in French, in 2014, after they felt an overwhelming urge to design clothes which merged the nonchalance of Bondi Beach with that je ne sais quoi of the Parisian woman. 

The result is a brand which specialises in masculine-yet-chic pieces which transcend fleeting trends and can be worn a lifetime in a myriad of different ways. 

Stand-out piece: The tailoring on the Sant Elm Jacket makes it a very, very seriously strong contender for jacket of the year. 

Prices from £120-£550,

Christopher Esber

(Christopher Esber)

Rosie Huntington-Whiteley kept appearing on our feeds in one particularly delectable beige blazer not so long ago, and when we weren't sure who exactly was behind it, we did some digging. And our investigation revealed that it was indeed Australian-designer Christopher Esber who was behind the wardrobe staple. 

Esber specialises in effortlessly tailored ready-to-wear staples for women with softly structured silhouettes allowing pieces to effortlessly transition from day to night. 

Stand-out piece: Say hello to the zebra print Wrapped Tie Skirt and wave goodbye to your problems. 

Prices from £300-£2,184,

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