Spark AR, the augmented reality platform that creates the filters, released a statement announcing the update on Facebook.
The company said it is re-evaluating its “existing policies as they relate to well-being”, saying that they want those who use Spark AR effects to have a “positive experience”.
The firm stated it is “removing all effects associated with plastic surgery from the Instagram Effect Gallery”, in addition to “postponing approval of new effects associated with plastic surgery until further notice”.
“At this time, we’re not able to provide exact timing on the new policy rollout, but we’ll share updates as soon as we can,” the statement added.
Several Twitter users praised the decision for cosmetic surgery-themed face filters to be removed from Instagram.
“Instagram banning plastic surgery-like filters is the best news I’ve heard in a while,” one person wrote.
“Filters can be fun, but they can also adversely affect the way you see yourself when you look in the mirror without them,” another added.
According to Spark AR, more than one billion people have used its face-alteration filters across social media in the past year.
In August 2018, a study published in the journal JAMA Facial Plastic Surgeryfound that face filters on apps are leading to a phenomenon called “Snapchat dysmorphia”.
Dr Neelan Vashi, director of the Boston University Cosmetic and Laser Centre, explained that “patients are seeking out surgery to help them appear like the filtered versions of themselves”.
“Filtered selfies especially can have harmful effects on adolescents or those with BDD [body dysmorphic disorder] because these groups may more severely internalise this beauty,” the scientist added.
It was recently reported that advertisements for weight loss brands featured on the Instagram accounts of several reality television stars had been banned after being deemed irresponsible.
The Advertising Standards Authority found that posts shared by Katie Price, Lauren Goodger and Georgia Harrison that promoted weight loss products were in breach of rules around health claims.
INSTAGRAM is cracking down on selfie filters that mimic plastic surgery in a bid to quell claims its app is damaging for teens. Over recent months, filters that depict how you’d look after surgery have become increasingly popular on the app despite...
Instagram announced this week it would remove filters from the app that promote cosmetic surgery. An August update to the app let users submit their own filters to the app's Effects Gallery. Some of these filters, when applied to photos, would mimic...
Social photo-sharing platform Instagram said it's banning all augmented reality filters that feature or advocate cosmetic surgery -- a policy update that follows its stated commitments to users' well-being.
Dating app Plenty of Fish banned photo filters from profiles after the company surveyed 2,000 singles — 75% of whom found the use of filters "heavily altered someone's appearance to be deceptive." Banning filters appears to be rare in the dating app...
Can plastic bag bans be designed better to reduce plastic waste? Should Ohio butt out of local efforts to regulate and reduce the use of single-use plastic bags? The editorial board roundtable takes a look.
Former “Bachelor” star Vienna Girardi is incredibly happy about her plastic surgery results. Speaking with Us Weekly, Girardi spoke about regaining her confidence through plastic surgery amid various personal struggles — including her battle with...
Sign in to follow sources and tags you love, and get personalized stories.
Continue with GoogleContinue with FacebookContinue with Twitter