How Cynthia Rowley Built Her International Fashion Brand

Forbes Lifestyle 6 months ago
Nigel Barker

Cynthia Rowley, the fashion designer behind her eponymous line.

Gross: What advice do you have for other women who hope to start their own businesses?

Rowley: Do it.

Gross: What are your responsibilities as designer and founder of Cynthia Rowley?

Rowley: First and foremost, I'm responsible for the creative vision and storytelling of the brand. This is the fun part that leads our business strategy. We have a great team and we all work together to push boundaries. This all sounds very high-level, but of course the day-to-day includes every single part of the business, from soup to nuts designing all products, e-commerce, retail, public relations, wholesale and sales, partnerships, accounts payable and receivable, warehouse logistics and a clever caption for Instagram.

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