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G/O Media Launches Guarantee-Backed Advertising Program

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G/O Media Launches Guarantee-Backed Advertising Program

The multi-category publisher G/O Media, which houses 12 titles including Gizmodo, Quartz, Kotaku and Jezebel, is offering advertisers guarantees that their ads will work–or gives them their money back. Called G/O Media Works, the initiative aims to boost the advertising revenue of G/O Media amid a period of economic uncertainty, as well as further familiarize…