LAS VEGAS — Instacart is going to war over booze delivery across the United States.
According to the technology company's chief business officer, Nilam Ganenthiran, Instacart is jumping into the business of same-day alcohol delivery — specifically, being able to fulfill booze-related orders within an hour.
"One of the big initiatives that we've been working on is building our alcohol service across as many states as possible," he told the audience at the second annual Groceryshop conference in Las Vegas on Sunday.
But Ganenthiran said that there's one major thing standing in Instacart's way: "antiquated laws" regarding liquor deliveries in different localities.
Of course, the legal requirements and rules regarding alcohol delivery can vary quite a bit between jurisdictions. The Instacart executive said that his company has an "assigned team" working with regulators "county by county," across the United States, to hash out the possibility of "safely" scaling one-hour alcohol delivery.And so far, the delivery service has seen some success. Back in March, Supermarket News reported that Instacart has rolled out its delivery of "beer, wine, and spirits" to 14 states and Washington, DC.
"That's one of the opportunities that, on the bright side, I think that we as an industry continue to rise to the challenge on," Ganenthiran said.