WWE Hell In A Cell 2019 Results: Fans Chant ‘AEW,’ ‘Refunds’ Amid Over 18,000 YouTube Dislikes For Fiend Vs. Seth Rollins Main Event

Forbes Finance 2 months ago
WWE Referee Stoppage WWE Hell in a Cell 2019 Results Bray Wyatt Seth Rollins The Fiend
The main event match between Seth Rollins and The Fiend was controversially called off due to referee stoppage.

WWE Hell in a Cell’s main event match between “The Fiend” Bray Wyatt and Seth Rollins inside the massive structure ended in a strange and radioactively unpopular referee’s stoppage.

What followed was yet another Seth Rollins match that ended in fan revolt as fans chanted everything from “AEW!” “Restart the match!” and “Refunds!” as part of a grisly scene to end the Sacramento show.

The story of the otherwise captivating main event dictated just how far Rollins was willing to go in order to defeat The Fiend. After piling weapons atop The Fiend—who continuously no-sold a barrage of violent offense from Rollins in a brilliantly constructed match—Rollins went a step too far and struck the seemingly invincible monster with a sledgehammer against the referees warning.

In a deflating turn of events, the referee called for the bell as a no-disqualification Hell in a Cell match ended in a non-finish for the second year in a row.

For a host of reasons, WWE couldn’t have picked a worse time to go with what had to be the worst possible finish for this match. Hell in a Cell is among one of WWE’s most revered stipulations in the modern era as it represents violence, stunt-based action and, most importantly, finality.

The idea of The Hell in a Cell, which was able to evolve from an attraction match to full-fledged pay-per-view, is there must be a winner. That winner is usually be decided in a one-on-one matchup with no outside interference. By undermining that pivotal dynamic with back-to-back non-finishes in the main event of a Hell in a Cell pay-per-view, WWE sabotaged the blockbuster appeal of one of its stronger money-drawing stipulations.

WWE’s controversial call also comes in juxtaposition to increasingly threatening competitor AEW, which once again proved to be the real deal after upstaging NXT this past week with its organic following of independent wrestling enthusiasts and/or disillusioned fans of WWE. AEW’s main appeal is to exist as a fan-friendly alternative to WWE after the industry-leading promotion developed a push-and-pull relationship with its own audience in recent years.

And even after WWE manufactured gold by cultivating Bray Wyatt’s creation into a sports entertainment sensation, the promotion still managed to shoot itself in the foot by getting cold feet with its (potentially former) hottest star.

Bray Wyatt, by way of The Fiend, instantly became the toast of WWE after a memorable debut at WWE SummerSlam against Finn Balor.

Since then, rumors of The Fiend taking on Seth Rollins quickly turned to a reality, as The Fiend spent week after week enjoying a psychological and physical edge over Rollins on Raw and, most recently, the debut of Friday Night SmackDown.

In fact, Rollins had zero offense against the dark, supernatural character throughout this build on television, though he did manage to go toe-to-toe with the surging character through a series of non-televised live event matches and dark segments.

WWE had set the stage to go all the way with Bray Wyatt’s zaniest creation to date amid a week of wacky appearances on local television and a budding merchandising empire.

The Fiend’s fast rise was also co-opted with multiple attacks on WWE legends and Hall of Famers in Mick Foley, Kurt Angle, Jerry “The King” Lawler and Kane. WWE is often chastised for waiting too long to pull the trigger on Superstars who catch fire, with Daniel Bryan, Rusev and Kofi Kingston being just a few recent examples over the past few years. But The Fiend’s unmistakable aura, presence and star power appeared palpable enough for even the oft-skittish WWE officials to crown him world champion in just his second match, right?

Wrong. So, so wrong.

The most head-scratching aspect of this whole debacle is that The Fiend wasn’t the typical underdog who came out of nowhere to upset the apple cart against WWE’s best wishes, the likes of which the company often stifles.

Bray Wyatt is a WWE guy through and through. He’s a purebred. He’s a third-generation Superstar, and his gimmick was the beneficiary of the rare instance where a WWE over-production hit on all cylinders. The Firefly Fun House had the stamp of approval from the power brokers in WWE.

And they still screwed it up.

As of this morning, The Fiend was listed as a sizable, -400 favorite in what should have been a dark and twisted coronation against Seth Rollins. By the end of the evening, the Golden 1 Center sat through a paint-by-the-numbers, makeshift pay-per-view with only three matches advertised as late as Friday evening in hopes of seeing history. Unfortunately, the California arena—built an hour outside my hometown of Chico, Calif.—became just the latest venue to implode in outrage toward WWE.

As of this writing, the clip of The Fiend vs. Seth Rollins has garnered just 5,200 likes compared to a whopping 18,000 dislikes as race for 2019’s most-disliked WWE YouTube video might have ended three months early.

Seth Rollins WWE Hell in a Cell Bray Wyatt The Fiend Referee Stoppage
Seth Rollins continues to develop a knack for finding himself amid a sea of fan outrage at the conclusion of his pay-per-view matches.

Fan outrage is complicated beast in that there is never an excuse to take pro wrestling so seriously that one is justified in engaging in ugly chants, personal insults and general entitlement. Such is the dark side of Twitter, which through the general anonymity of the internet, has a way of bringing out the worst in otherwise ordinary, everyday people.

I typically err on the side of keeping everything in perspective, and not getting too high or low on a product that airs 52 weeks in the year. It’s a stance I begrudgingly stand by even on this day. But WWE also has to share the blame of provoking such resentment and ill-will through questionable decisions in climactic moments, because it is once again evident that the worldwide leader is simply out of touch with its audience.

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