The streaming wars are getting Grumpy.
Disney is banning ads from Netflix across all its platforms except ESPN, as it prepares to launch a rival streaming service, Disney+, next month, the Wall Street Journal reported Friday.
The new service will be ad free. But the media conglomerate is barring Netflix ads on other Disney outlets such as ABC, the outlet reported.
The news comes a day after the outlet reported that Disney is at loggerheads with Amazon.com over ad revenue splits for its apps through Amazon Fire.
As a result, there’s no deal in place for Disney+ support on the Amazon Fire TV platform.
A handful of new streaming services are set to debut this year and next from companies from NBCUniversal to WarnerMedia, joining an already competitive landscape.
Disney had considered banning ads for all Disney+ rivals, including Amazon Prime Video. Disney took control of popular streamer Hulu in May.