AEW Dynamite Beats WWE NXT With A 0.7 Nielsen Rating

Forbes Finance 2 months ago
WWE NXT AEW Dynamite TNT Jack Swagger Chris Jericho
AEW Dynamite aired its premiere episode on TNT to officially kick off the Wednesday Night Wars.

AEW Dynamite scored the first ratings victory of the Wednesday Night Wars with a .7 Nielsen rating to WWE NXT’s .5 share per Ryan Glasspiegel of The Big Lead.

Final viewership numbers will be available later today with a forthcoming update as soon as they’re in.

WWE immediately released the following statement congratulating AEW on Wendesday night’s big win:

Congratulations to AEW on a successful premiere. The real winners of last night's head-to-head telecasts of NXT on USA Network and AEW on TNT are the fans, who can expect Wednesday nights to be a competitive and wild ride as this is a marathon, not a one-night sprint.

WWE on AEW Dynamite defeating NXT on USA Network

The writing appeared to be on the wall that AEW would win the night as Google Trends listed “AEW” just outside the Top 10 at No. 11 on the daily search trends. NXT failed to make the Top 20.

According to Dave Meltzer of Wrestling Observer Radio, AEW Dynamite had more than triple the viewers than WWE NXT on Playstation Vue, though this data obviously represented a very small sample size.

Terms such as #AEWDynamite and #ImWithAEW trended throughout Wednesday on Twitter leading up to the promotion’s debut on TNT, which commenced before 14,129 fans in the Capitol Once Center in Washington D.C.

Google Trend analysis over the past 24 hours suggests both NXT and AEW were neck-and-neck, especially throughout each broadcast, with a slim edge going to AEW. Google Trends’ Geomap analysis shows “AEW Dynamite” was the more widely searched term in all but eight of the states where both shows went head-to-head. In fact, NXT’s biggest lead over AEW in Google searches during the two-hours of head-to-head first-run programming came during the 7:00 p.m. PST hour after AEW Dynamite had gone off the air and NXT was in the midst of a 15-minute overrun.

WWE Google Search Google Trends AEW Dynamite NXT on USA
AEW edged out NXT in Google searches throughout last night's Wednesday Night War.
NXT on USA AEW Dynamite Google Trend WWE
AEW was the more popular search term on Google in all but eight states where the two promotions went head-to-head.

Both AEW Dynamite and WWE NXT came out swinging in what amounted to dueling two-hour advertisements intended to hook fans on a night where each broadcast would likely see its biggest viewing audience of the year.

And while NXT moved to USA Network two weeks prior to AEW Dynamite, perhaps the shrewd saboteur tactic on WWE’s end backfired as AEW appeared to benefit from a curiosity factor with fans looking to sample an alternative wrestling product.

The real story will be where these numbers settle in during the long-haul, not to mention a myriad of long-term questions. Will AEW be able to hold onto its lead? How will NXT respond? How much longer will Vince McMahon sit idly by and let his developmental mercenary lose to the competition before fan paranoia about the Chairman getting involved in NXT comes to fruition?

Week 1 of the Wednesday Night Wars went to AEW Dynamite. But Month 1, Year 1 and, god willing, Decade 1 will decide a whole lot more.

WWE NXT AEW Dynamite Google Search TNT USA
Over the past 24 hours, AEW Dynamite was more intensely searched in all but eight cities where the two promotions went head-to-head. (Search Period: 10/2/2019 at 9:24 am PST to 10/3/2019 at 9:24 am PST)
Tags: Business

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