McMadness: can a latte and doughnut really make you feel like a millionaire?

The Guardian Finance 3 weeks ago

It’s a big news week for McDonald’s. Just as the fast food outlet launched its festive Millionaire’s menu, some of its UK workers have organised a McStrike in protest against low wages and job insecurity. There is a certain irony in telling customers they can “Live like a millionaire” (that is the campaign slogan) as the people on the tills are being paid £8.80 an hour. I joined the queue to see if the Christmas coffee and doughnut live up to the outrage.

I took the lid off my Millionaire’s latte and was hit by something sticky that felt more solid than airborne. I had to peer into the cup to see it, though. The in-store poster featured a tall red cup with piped chocolate cream coiled well above the rim, a bit like the poo emoji, but mine had melted into the hot drink. Of course it had. (Did you know commercial food photographers use shaving cream to emulate whipped cream?)

The doughnut looked like a toffee-coated dalek, its surface bejewelled with lots of chewy shortbread bits. I marvelled at how puffy and unsweet it was as I took my third bite and I was suddenly squirting gloopy caramel everywhere. It is a filled doughnut. I am a certified sugar fiend, though, so I felt golden right then.

A couple of things I noticed on my second visit (I forgot to take photographs first time around) and then on my third (I spilled the second coffee and the cashier mistakenly gave me a plain doughnut). Table service is possible if you eat in. And you can customise the latte with added cream (?!) which takes the whole order over 500 calories (FIVE HUNDRED?!).

I clearly caught the staff’s attention, as the woman making my final latte whispered: “It’s the same customer” to her colleague at the till. “Yup, I’m beginning to recognise you guys, too,” I thought, because that was my third order and I received neither the pretty red cup with the perfect mound of chocolate cream promised by the advert nor the large cup size I paid extra for three times in a row. But I don’t blame them for any of it, because their salaries and the advert are more than a joke – they’re an insult.

After that, I couldn’t bring myself to eat or drink any more. The first purchase stuck in my gut like a bad secret. And that was when I realised: that probably is what being a millionaire feels like, at least the extravagant side of having more money than any one person could ever need. That first bite might be a total high, but it’s all downhill from there, and the only person waiting for you at the bottom of the hill is your own damn self.

Tags: Business

Source link
Read also:
Business Insider › Lifestyle › 1 month ago
Using an algorithm based on customer reviews, Yelp has picked out the best doughnut shop in every US state for 2019. A shop in Georgia is famous for serving ice cream sandwiched between the two halves of a doughnut. Virginia's top doughnut shop is...
The Sun › 0 month ago
CALLING all Krispy Kreme fans – you can now buy a bath bomb which smells like your favourite doughnut. Boots is selling a bath fizzer inspired by one of the doughnut maker’s classic flavours – ‘strawberries & kreme’. The bath bomb is on sale...
Fox News › 1 month ago
If you thought the worst part of the doughnut was the bone, then you’re in luck!
Business Insider › Lifestyle › 2 months ago
The Cinderella latte — a sweet combination of Starbucks' iconic pumpkin spice latte (PSL) and white chocolate mocha — has taken the internet by storm in recent weeks. Insider spoke with Erica Howard-Cox, a former Starbucks barista and self...
The Sun › Finance › 0 month ago
MORRISONS has launched a new Jaffa Cake doughnut and they only cost 50p each. The Jaffa Chocolate Orange doughnut is filled with chocolate and orange sauce, hand-dipped in a chocolate glaze and topped with a Jaffa Cake. The doughnuts are available to...
The Sun › Finance › 1 month ago
MCDONALD’S is making all of our Christmas dreams come true with its new millionaire’s donut and chocolate brownie. A mixed berry muffin has also been added to the menu and the millionaire’s latte has made a festive comeback too. Top of our list...
Daily Mail Online › 2 weeks ago
McDonald's Christmas menu includes a millionaire's latte and a toffee latte. But many have taken to social media sharing snaps of the drinks complaining they didn't live up to expectations.
USA Today › 2 months ago
The pumpkin spice latte doesn't have to just be a seasonal drink. Here's how to make your own healthier version, so you can enjoy your favorite fall drink year round.
The Sun › Finance › 1 month ago
IT seems that it isn’t really autumn until there are Pumpkin Spiced Lattes at Starbucks – but a PSL with a twist has been discovered by intrepid shoppers, and it’s not even on the menu. The Pumpkin Birthday Cake Latte is meant to taste like a...
USA Today › Lifestyle › 2 weeks ago
Teaspressa is the world’s first coffee-inspired tea latte shop – here's what you need to know & how you can get your hands on one.
Sign In

Sign in to follow sources and tags you love, and get personalized stories.

Continue with Google
OR