Eco-conscious footwear brand ESSĒN The Label is taking its transparency and traceability to a whole new level by collaborating with sustainability platform Renoon for Earth Day.
Renoon is a shopping platform that empowers shoppers to get all the information they may need to make responsible choices before they buy.
With Renoon’s help, ESSĒN is launching the ‘Transparency is the new luxury’ initiative with its best-selling style the Foundation Flat on 20 April. It is set to roll out the initiative to all products by the end of May 2023.
The footwear company believes that together, “the fashion industry can clear the smokescreen of greenwashing and start the heavy lifting of making it more sustainable”. With this goal in mind, the brand introduced blockchain technology into its manufacturing processes, giving consumers the chance to trace the complete product journey via a QR code on each shoe box.
Now, ESSĒN The Label and Renoon will take traceability one step further by giving consumers complete visibility on the impact of each of their products through verifiable data on their website.
Renoon’s technology also helps ESSĒN The Label to identify where the brand can improve its sustainability.
Marre Muijs, Founder and Creative Director of ESSĒN The Label commented: “a luxury product can only be considered luxury if made in ethical working conditions and using certified materials.
“The most valuable resources are people and the planet and there is a moral duty to protect them throughout a brand’s entire manufacturing process. In order to do so, we must be accountable and use simple but effective parameters to measure the impact of our products so consumers know what they are buying from the offset.”