Budding singer Kylie Jenner tries to monetize her breakout hit, ‘Rise and Shine’

Cleveland Entertainment 1 month ago

Earlier this month, roughly a year after the release of the Oscar-nominated film "A Star Is Born," the internet and its inhabitants collectively embraced a new budding star: Kylie Jenner, the vocalist.

Jenner spent more than 16 minutes giving fans a tour of her cosmetic company's headquarters in a video posted to YouTube, but a seconds-long interaction quickly outshone the rest. In a TikTok-like clip that someone tweeted early last week, the 22-year-old billionaire tells the camera that it's time to wake up her young daughter, Stormi. She then walks into a sparsely decorated room, flips on the light switch and, facing the already-awake baby, sings the magical words: "Rise and shine."

She croons them, actually, tacking a dramatic "h" onto the front of "rise" and concluding "shine" with a gentle lilt. The results are awkward and stirring in a way that memes often are, and the clip spread like wildfire. Jenner's riff might now evoke as much of a Pavlovian response as the iPhone's chilling radar alarm. It's as if she listened to Lady Gaga's glory note at the climax of "Shallow" and said, "Hold my beer."

But now, some news for the "Rise and Shine" hive: It was reported Tuesday that Jenner has applied to trademark the phrase. If accepted, the trademark would apply to cosmetics and various forms of apparel, such as jackets, undergarments and footwear. Just like that, A Meme Is Monetized.

Of course Jenner, who clearly has inherited her mother's business acumen, didn't wait to cash in on her sudden surge in popularity. The official Kylie Jenner store includes a $65 black hoodie with the phrase on its sleeves - stylized "Riiise + Shiiinnee" - that is already sold out. Another sweatshirt, also sold out, recalls the Microsoft Paint aesthetic and features Jenner's face in a pink sun and a smattering of music notes.

While Jenner has done her part to invigorate the fandom by sharing memes (such as the one Miley Cyrus tweeted) and posting videos of Stormi dancing to a remix, "Rise and Shine" has spread far beyond her reach. Pop star Ariana Grande covered the meme in her Instagram story and asked if she could sample it in a song. Lizzo, one of the year's most popular artists, sang "Rise and Shine" after playing a little ditty on her flute at a recent concert.

The riff even entered the sportsphere when the Golden State Warriors posted a TikTok of point guard Steph Curry dancing to it "for the 67th time today."

This isn't the first time a KarJenner has made money off a meme. Big sister Kim Kardashian West, for instance, made Kimoji and phone cases out of her famous crying face. But given the hastening speed of online joke cycles (and general exhaustion with this particular family) it'll be interesting to see how successfully Jenner is able to continue monetizing this one.

“Rise and Shine” might overcome those obstacles, given that it even seems to have infiltrated the brains of those in KarJenner-averse circles. Will someone - Kylie Jenner, maybe - get this rising star a billboard?

(c) 2019, The Washington Post · Sonia Rao


Source link
Read also:
Washington Post › Entertainment › 1 month ago
The 22-year-old billionaire strikes again.
Business Insider › Lifestyle › 1 month ago
A video of reality star and beauty mogul Kylie Jenner singing to her baby daughter has quickly become a viral meme. Jenner, while giving a tour of the Kylie Cosmetics office, sang "rise and shine" to her young daughter, Stormi, to wake her up from a...
Business Insider › Lifestyle › 1 month ago
Reality star and beauty mogul Kylie Jenner is now selling merch based on a viral meme of her singing to her daughter, Stormi Webster. After Jenner's tour of the Kylie Cosmetics office was posted to YouTube, a clip of the star singing "rise and shine...
The Sun › Lifestyle › 1 month ago
KYLIE Jenner is going to appear on Ariana Grande’s next track after the make-up mogul’s Rise and Shine clip went viral. Fans of the reality star, 22, couldn’t stop making jokes when she sang “Rise and Shine” to her daughter Stormi during a...
Hollywood Life › 2 weeks ago
Caitlyn Jenner had a funny moment during the Nov. 22 episode of 'I'm a Celebrity...' when she gave her own rendition of daughter Kylie Jenner's now famous phrase 'rise and shine' to her campmates.
The Sun › Lifestyle › 1 month ago
KYLIE Jenner has been slammed for trying to trademark the catchphrase ‘Rise and Shine’ after her singing clip went viral. In the footage, Kylie was seen singing the phrase to her daughter Stormi during her office tour video. After the video was...
Hollywood Life › 1 month ago
Get ready for your new favorite song: ‘Rise And Shine’ by Kylie Jenner and Ariana Grande. After Kylie’s singing to Stormi Webster went viral, Ariana covered the sweet track, and Kylie’s already planning the music video!
Forbes › 1 month ago
For those immersed in internet culture, the viral video of Kylie Jenner singing Rise & Shine to her daughter Stormi Webster — taken from a YouTube video tour of Kylie Cosmetics, which has over 10 million views — brought about a multitude of memes...
Forbes › 1 month ago
For those immersed in internet culture, the viral video of Kylie Jenner singing Rise & Shine to her daughter Stormi Webster — taken from a YouTube video tour of Kylie Cosmetics, which has over 10 million views — brought about a multitude of memes...
The Inquisitr › 1 month ago
Kylie Jenner gifted her brother Rob Kardashian with a live rendition of “Rise and Shine.” The now-viral clip has been all over social media and remade as memes and videos. While Jenner herself has shared some of the remixes on her own social media...
Sign In

Sign in to follow sources and tags you love, and get personalized stories.

Continue with Google
OR