Best of Black Friday 2023 (with petite picks)

black friday cyber monday petite deals 2023

Happy Thanksgiving to those who celebrate! We’re hosting this year, and are looking forward to our annual fusion spread with Hong Kong-style roast duck, crispy skin pork and the traditional Thanksgiving sides. I wanted to share some notable Black Friday deals that started a little early, and will update this list on Friday and Monday when a few new sales go live!

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I make sure to buy my skincare restocks this time each year. The gift sets + a sitewide discount are the best value, usually cheaper than purchasing the individual item by itself!


The deal: 25% off + tiered mystery gifts at $100+ and $200+ (ends 11/30)

  • Day & Night Moisture Duo – $50 savings on a full size Indigo + Dewy skin cream, my 2 favorite Tatcha products. More on both below!
  • Indigo Overnight Repair Cream – This was a new find for me last year and I have to echo the reviews. If you have sensitive or irritated skin, this “serum in cream” is fragrance free, extra gentle, soothing and smoothing. I use this in lieu of my usual Dewy Skin cream on nights if my skin is extra dry or irritated.
  • Dewy Skin Cream – a velvety textured, rich night cream. A must for me each winter.
  • Hydration Obento – I buy this to gift every year. Mini sizes of their 4 best-selling creams.
  • Water Cream – their top seller which I use in the mornings and in more warm or humid weather. This is lighter weight, for when you don’t want a very rich cream.

The deal: 30% off with code GIVE30, plus an 8-piece GWP on orders over $85 (ends 12/4)

  • Lift & Bright Set with 2 full sized eye creams. I restock on this each year! This is one of my favorite Biossance products and I’ve gotten several friends hooked on it as well. It’s creamy, hydrating and gentle around the delicate eye area on sensitive skin.
  • Vitamin C Rose Oil another regular repurchase for me. Brightens, moisturizes and softens.

The deal: 25% off with code CYBERWEEK, plus a GWP on orders over $105

  • Green Clean Trio – This is an excellent cleansing balm that rivals Elemis in my opinion, and I love trying any special edition scents. It’s gentle, non-drying, and with a warm damp washcloth truly removes all my makeup from sunscreen to mascara. I’m glad they made the apple Green Clean a permanent option!
  • Honey Hydration Set – great value with a full size Honeymoon Glow (a longtime EP reader favorite). See all other value gift sets

The deal: 30% off + GWP on purchases $150+ with code CYBER (ends 11/21)

  • Pro-Collagen Cleansing Balm Trio. Great value of their bestselling cleansing balm after the extra discount. I massage this onto my dry face, then add a little warm water so that it melds into a milky cleansing oil texture, and then wash it off with a warm washcloth.
  • Superfood oil I’m a big fan of facial oils and this is a good one! My skin feels nourished and soft with regular use, and it smells like a spa treatment.


  • Save $220 on the V8 Absolute vacuum – save $220. Best thing for keeping our floors clean and has a long hair & pet hair attachment.
  • Save $100 on select colors of the Supersonic hairdryer
Boll & Branch

The deal: 25% off orders of $200+ with code CYBER25. Their biggest discount of the year.

  • Their organic cotton signature hemmed sheet set has nearly 11,000 reviews and makes getting into bed nightly feel a little more luxurious. These get softer with each wash and are breathable. Their sheet sets come in a beautiful box with ribbon, and make a high end gift for the people in your life who are the hardest to shop for i.e. parents or in laws!
  • We also use their waffle duvet set daily and like how the waffle texture hides any wrinkles! It’s already on sale plus the extra 25% off. Just be careful of sharp objects snagging the waffle.
Our Mattress: Nest Bedding Sparrow mattress

The Deal: 20% Off + Free LRE & Mattress Protector

  • We bought their Sparrow Signature Hybrid mattress in medium firmness last year (after many glowing recommendations from you guys), and have been very satisfied customers!
Le Creuset
  • 30% off Dutch ovens, including the 3.5 Qt small size that we love for couples or small families. On sale at Nordstrom and Crate & Barrel. You can buy a gold knob separately if desired.
King of Christmas

The deal: Up to 50% off + free shipping. Their trees are top notch quality and they have a slim option for small spaces.

  • I’ve been lusting after this King Noble Fir and might pull the trigger this week! We’ve had their 7.5″ slim flocked tree for a few years and I’ve been wanting something non-flocked.
Serena & Lily

The deal: Up to 40% off everything + free shipping (ends 11/29)

  • Gorgeous wallpaper – we got this pattern for our powder room and love it. Previously the best sale I’ve seen on their wallpaper was 20% off, so this is a great price!
  • Step stool – adorable and durable weight step stool
Our Place
  • $50 off the Always Pan – My mom & I still use this almost every single day for stir fries and sautéed dishes (it’s less great for things that require a powerful nonstick). Although I gifted my mom a newer one and she said the nonstick was improved from before. The built in steamer tray also gets a lot of use!
  • $115 off the Home Cook Duo – a bundle of the Always Pan + Perfect Pot

The deal: 30% off most items, extra 40% off sale, free ship on orders $50+


Baby & Kids

black friday kids baby gear deals 2023

Kids Gear Deals

  • 20% off Stokke Tripp Trapp high chair bundle. Nordstrom is running another promo where you will get $150 bonus notes to spend in January with a purchase over $500.
  • Get a $75 gift card at Saks with any purchase over $150, with code HELLOBFSF.
    • They have a lot of baby gear including the aforementioned 20% off Stokke Tripp Trapp and many brands like Nuna, Bugaboo, UPPAbaby & more that qualify for this promo.
    • They also have kids toys like play kitchens, ride-on cars and the T-Micro scooters our kids love (Rio uses the Mini, Nori uses the Maxi) that qualify for this promo.
  • Save on Pottery Barn Anywhere Chairs. Love ours in the regular size (get it over the mini)
  • $160 off Nuna Rava convertible carseat in the brushstroke granite color.
  • 20% off Newton breathable crib mattress. We’ve had these completely breathable, washable mattresses for both kids in the mini crib & full crib size and love them!


The deal: 40% off many items, 20% off everything else. Free ship over $49 + free returns. I patiently wait for this sale each year, and purchase pieces in a size up for the following year!

  • 40% off this awesome kids coat – warm, water-resistant, cozy inside and easy for little ones to zip. Machine washable, too – just remember to remove the faux fur first. I’ve been buying Nori one of these every year or two as her main winter coat, and they hold up well with daily wear. Got her the pink bunnies in size 7/8 for next year at. this great price!
  • Whimsical applique skirt – Nori’s pick. I let her choose one special item she loves from the catalogue. She calls this her “fairy skirt” and it’s lovely quality in person.
  • Cozy shiny boots – Nori wears 11/12 kids and I got these in sz 30 with a little room to grow into. These may not work for wide feet. Very stylish and a fun silver.
  • The deal: $30 off play kits. The Babbler play kit was our favorite kit, if you wanted to start with one. It’s designed for months 13-15 but our kids were using it a few months before age 1, and still loved many of the components at age 2. 
Hanna Andersson

The deal: 50% off + free shipping. Best deal of the year.

  • Organic cotton PJs – in babies, kids, adult + pets. I always size up for the kids since you can fold the cuffs over.
  • Toddler undies – he BEST no-wedgie, easy to pull up soft cotton kids undies for boys & girls.
H&M: 20% off $75+

Boots & Coats

Steve Madden

The deal: 30% off sitewide with code FRIDAY. If you click into “product details” for each boot, there is VERY detailed shaft height and width info listed out. My calves measure ~13″ around and I’ve found that many of their taller boots in size 5 are narrow calf friendly, however the calf width increases quite a bit with each size.

  • Janae boot – classic shape and a great sale price for genuine suede. Petite friendly height and shaft width in size 5. These gap a little on me and are not as slim fit as my SM Annya boots from Nordstrom, but not bad compared to other brands.
  • Holly boot – faux leather boot with a stretch-style calf that’s more fitted. This was also petite-friendly for me in shaft height and width in size 5.5.  

The deal: 40-60% off petite coats, lots of discounts on boots. Macy’s doesn’t get a lot of coverage, but they actually have an extensive shoe selection and exclusive petite sizing in some brands.

Stuart Weitzman

The deal: 25% off with FORYOU25


The deal: 40-60% off. The popular waterproof Zerogrand wedge boot is 60% off.


The deal: 50% off. Warm, functional parkas avail in petite sizing.


The deal: 40% off with CYBER40. See Black Friday doorbuster deals.

The North Face 

The deal: 40% off select styles

Fashion Finds

Demellier midi new york bag black friday sale
Demellier New York bag, Sezane sweater xxs, Express pants (old), similar flats
Demellier Bags

The deal: 20% off with code BF20. I find this brand to be high quality, chic yet classic in design.

  • The midi New York has been on my wishlist for a while! Smaller crossbody bags are more practical for my lifestyle now, but this one is a beauty.
  • Their best selling style is the Vancouver which has a roomy capacity and converts easily from shoulder to crossover bag. For someone my height, I’d punch another hold into the strap for wearing crossbody.
  • The London has more subtle hardware and a sliding strap length adjustment.

Gift Card Promos

  • Saks: Get a $75 gift card on a purchase of $150 or more with code HELLOBFSF
  • Nordstrom: Spend $500+ get a $150 Nordstrom note. Spend $1,500+ get a $500 note.

The deal: 30% off my everyday bra! A longtime EP reader favorite and makes a great gift since they come packaged individually in small boxes.


The deal: Their entire site (except the superpuff coat) is on sale, including:


The deal: 25% off everything. A super rare promo from them! Their non-stretch dresses run a little small and anything with defined bust cups tend to fit small in the cups.

  • Ezlynn top in black & velvet. So elegant & versatile. XS is a little big on me.
  • Clarke top is the best little “better than basic” tank for $36!
  • Twilight dress. See on me. When shopping their non-petite items I always look for adjustable aspects like tie shoulders for a good fit.
  • Cassi knit dress. Simple but flattering, sexy little black jersey dress.
  • Gigi strappy sandal. I needed to break these in, but they are minimal sandal perfection.
Hill House

The deal: 30% off with code EVERYTHING30. This happens just once a year!

  • I received a Nap Dress from a good friend back and it’s carried me from pregnancy to post-partum through now. Very comfy and nursing-friendly, and now comes in new materials like wrinkle-resistant crepe!
  • The matching kids dresses are also perfection for family photos.

The deal: 50% off almost everything. See my J.Crew collection on LTK for all recent try-ons


The deal: 40% off


The deal: 25% off everything + extra 15% off with code AFJEAN (ends 11/27)


The deal: Up to 50% off. See all womens sale items & mens sale items.


The deal: 30% off sitewide

Banana Republic

The deal: 40% off


The deal: 40% – 60% off sitewide. See my recent Gap try-ons.


The deal: 40% off sitewide + free shipping on all orders. See my recent Levi’s try-ons.

For the Guys

  • Theragun Prime – save over $100
    • I gifted this to Nick years ago after so many of you recommended it, and it’s still a hit! He loves using his to massage out pain points while catching up on Netflix. After checking out both the Mini and Prime, the Prime was much easier to grip and the easy choice for him.
  • Club Monaco funnel neck coat
    • The deal: 40% off. Still one of the nicest, sleek tailored men’s coats Nick has tried.
  • J.Crew Ludlow Topcoat in Wool-cashmere
    • The deal: 50% off. A very classic top coat that Nick has tried on and likes, and starts in harder to find size 34 Short. See last year’s on Nick here.

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