Home Business A Family’s Battery Dependency Is the Focus of Volvo’s Recharge Campaign

A Family’s Battery Dependency Is the Focus of Volvo’s Recharge Campaign

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A Family’s Battery Dependency Is the Focus of Volvo’s Recharge Campaign

One of the added complexities of modern life and being forever connected is retaining battery charge daily, an anxiety Swedish car-maker Volvo’s Recharge car campaign recognizes. Promoting its plug-in hybrid vehicles as “electric cars with a back-up plan” to Swedish drivers, the minute-long spot features a family who are constantly using technology to stay connected….